Measuring the impact of Snap after 3rd Party Cookies
The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work. A big factor for a while now has been ‘third-party cookies.’ They let us follow people
Marketers Measure Success Differently Owing to Data Privacy Updates
There could not be a better time to be an online marketer. The world of marketing is evolving at a fast pace. As per reports, 80% of marketers lead their customer experience initiatives across the business, while 94% of marketers
Navigating First Party Data – For Publishers
The new privacy legislation, the elimination of third-party cookies, and the development of tracking protection are moving publishers to reconsider data collection strategies. While first-party data collection is the most straightforward strategy that publishers can employ to keep up with
First Party Data Powers Digital Customer Engagement
Digital Customer Engagement can be described as proactive interactions conducted by a brand via digital channels to boost engagement and build relationships through the buyer’s journey. Being in touch with the customer has never held more importance than in today’s
Value of First-Party Data Activation for ECommerce Businesses
The third-party cookie demise resulted in the loss of identifiers and identity resolution. However, businesses across the board, especially e-commerce, are self-correcting by re-directing investments from third-party data platforms to first-party initiatives. The Ability to Collect Data Within Compliance Norms The first
A Study: The Changing Landscape in Advertising and Media
Consumers are concerned about how their data is being used, and advertisers often don’t know what they are buying, where, and if their spending is impactful. This degraded consumer trust and lack of transparency in the digital world has led
Driving Customer Retention and Expansion in 2023
Consumers have high expectations when it comes to the quality of their experience and the level of personalization being provided by their favorite brands. They expect companies to deliver relevant content, offers, or messaging while respecting their privacy and upholding
Data Ethics – It’s Role & Importance for Every Marketer
Data ethics refers to the principles and standards that guide the responsible and ethical collection, use, storage, and sharing of data. With third-party cookies phased out – being ethically on the right side is crucial for any modern-day marketer. Marketers must
What is Offline Conversion Tracking
Today Online Conversions tend to be the main focus for most digital marketers. But one cannot discount the value Offline Conversions bring to any digital marketing strategy. Offline Conversions occur when a customer takes action outside the digital world –
Tracking the Right KPIs – Conversion Tracking
Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart. Conversion tracking
