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Maximizing your return on investment (ROI) Conversion tracking can reveal whether you are seeing an adequate return on investment (ROI), also known as return on ad spend (ROAS), for advertising campaigns. Allocating your budget Your ROI and ROAS can inform your budget structure.  For

Conversion tracking helps you understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase. A Conversion is a customer action aligned with the goals of your marketing or

All three of these functions need to recognize that the value of direct engagements with the customers will increase. And that has implications from a marketing as well as technology perspective. Because ultimately, what advertisers need to think is, “how

In today’s digital era, with thousands of brands reaching consumers across a million touch-points with myriad communications, consumers find comfort in a long-lasting relationship with their preferred brand and block away the overwhelming persuasions of all others. Hence, emerges the

Digital Marketing Maturity is a measure of how well a company has embraced digital marketing as a strategy for achieving its business objectives. It takes into account various aspects such as the company's digital capabilities, organizational structure, processes, and culture. For

Datahash is proud to announce that we are now ISO 27001:2013 Certified and SOC 2 Type 2 Compliant. The industry-acknowledged certification and report attest to our commitment to safeguarding customer data while prioritizing data protection and security.   The ISO/IEC 27001:2013 Certification

Behavioural data reveals the specific ways in which your customer interacts with your business, it could include purchase history and social interactions. This data proves to be extremely valuable to organizations that are looking to create a deep and more

Descriptive data refers to the data that describes or summarizes the characteristics and behavior of a group of customers. This data can be used to gain insight into preferences, habits, and the needs of a company’s customer base, and can

Growing concerns over user privacy have inspired global regulations that govern how businesses capture and share customer data. The GDPR and CCPA are the most well-known. Among other requirements, these data privacy regulations obligate businesses to collect user consent for

A solid data foundation built on first-party data includes a variety of customer data types. Having access to this kind of data gives marketers a true sense of the customers with whom they can build personalized experiences, improve operations, increase customer