Measuring the Offline Impact of your Snap campaigns
The omnichannel world is here to stay, and it's changing the way we shop!Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report - 59% of total retail sales in the US are
Future of Snap’s App campaigns after iOS 14.5
In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. Things took a turn in April 2021 when Apple's iOS 14.5 update shook the foundation of
Measuring the impact of Snap after 3rd Party Cookies
The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work. A big factor for a while now has been ‘third-party cookies.’ They let us follow people
