Third Party Cookies Tag

Understanding the Impact of Third-Party Cookie LossThird-party cookies are web cookies that are placed on a website by the owner (third-party) to track and collect a user’s purchasing behavior. They are also referred to as tracking cookies, tracking codes, and

Switching your marketing and CX strategy to a first-party data strategy isn’t swapping out one set of data for another. It’s complementing this existing approach with richer and more strategically-aligned data that maps to your organization’s revenue goals. Building a

Data privacy today is about… ● Protecting consumers through laws and regulations. A growing list of policy initiatives — GDPR, CPRA, and many more — protect peoples’ data from exploitation and preserve the right to privacy online. Concerns range from mass

Passed on November 3, 2020, the California Privacy Rights Act (CPRA) – sometimes referred to as CCPA 2.0 – is a ballot initiative that amends and expands the CCPA. This CPRA compliance is effective on Jan 1, 2023 and enforcement

The concept of user consent is an essential component of data privacy and protection. When users interact with websites, applications, or other online services, they are sharing personal information that may be used for various purposes, such as marketing, analytics,

Unlocking the potential for first-party data is key to maintaining a competitive edge and being able to deliver a consistent user experience.Personalization of Web and Mobile Experiences Personalization goes

Event Match Quality indicates how effective the customer information sent from your server is at matching event instances to a Facebook account. High-quality event matching may improve ad attribution and performance.   An ‘Event’ is an action that a visitor performs

Encryption plays a crucial role in first-party data activation as it provides a secure way to transmit and store sensitive information. By using encryption, organizations can ensure authorized parties have access to their data and prevent unauthorized access or manipulation

Though first-party data has numerous benefits, there are certain myths that prevent marketers from using it. Below are a few… The deprecation of third-party cookies has left marketers with zero alternatives Marketers have relied on third-party cookies and website tags to identify

While not every publishing house may have a CMO, many make marketing-like overtures toward their audiences, and with that comes the need for data. Publishers already have a wealth of first-party data to draw from. Your audience’s onsite behavior provides