April 2023

Consumers are concerned about how their data is being used, and advertisers often don’t know what they are buying, where, and if their spending is impactful. This degraded consumer trust and lack of transparency in the digital world has led

Consumers have high expectations when it comes to the quality of their experience and the level of personalization being provided by their favorite brands. They expect companies to deliver relevant content, offers, or messaging while respecting their privacy and upholding

Data ethics refers to the principles and standards that guide the responsible and ethical collection, use, storage, and sharing of data. With third-party cookies phased out – being ethically on the right side is crucial for any modern-day marketer. Marketers must

Today Online Conversions tend to be the main focus for most digital marketers. But one cannot discount the value Offline Conversions bring to any digital marketing strategy. Offline Conversions occur when a customer takes action outside the digital world –

Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart. Conversion tracking

Maximizing your return on investment (ROI) Conversion tracking can reveal whether you are seeing an adequate return on investment (ROI), also known as return on ad spend (ROAS), for advertising campaigns. Allocating your budget Your ROI and ROAS can inform your budget structure.  For

Conversion tracking helps you understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase. A Conversion is a customer action aligned with the goals of your marketing or

All three of these functions need to recognize that the value of direct engagements with the customers will increase. And that has implications from a marketing as well as technology perspective. Because ultimately, what advertisers need to think is, “how

In today’s digital era, with thousands of brands reaching consumers across a million touch-points with myriad communications, consumers find comfort in a long-lasting relationship with their preferred brand and block away the overwhelming persuasions of all others. Hence, emerges the

Digital Marketing Maturity is a measure of how well a company has embraced digital marketing as a strategy for achieving its business objectives. It takes into account various aspects such as the company's digital capabilities, organizational structure, processes, and culture. For