March 2023

Behavioural data reveals the specific ways in which your customer interacts with your business, it could include purchase history and social interactions. This data proves to be extremely valuable to organizations that are looking to create a deep and more

Descriptive data refers to the data that describes or summarizes the characteristics and behavior of a group of customers. This data can be used to gain insight into preferences, habits, and the needs of a company’s customer base, and can

Growing concerns over user privacy have inspired global regulations that govern how businesses capture and share customer data. The GDPR and CCPA are the most well-known. Among other requirements, these data privacy regulations obligate businesses to collect user consent for

A solid data foundation built on first-party data includes a variety of customer data types. Having access to this kind of data gives marketers a true sense of the customers with whom they can build personalized experiences, improve operations, increase customer

Understanding the Impact of Third-Party Cookie LossThird-party cookies are web cookies that are placed on a website by the owner (third-party) to track and collect a user’s purchasing behavior. They are also referred to as tracking cookies, tracking codes, and

Switching your marketing and CX strategy to a first-party data strategy isn’t swapping out one set of data for another. It’s complementing this existing approach with richer and more strategically-aligned data that maps to your organization’s revenue goals. Building a

Data privacy today is about… ● Protecting consumers through laws and regulations. A growing list of policy initiatives — GDPR, CPRA, and many more — protect peoples’ data from exploitation and preserve the right to privacy online. Concerns range from mass