Advertising Tag

Data is one of the most valuable assets a company can possess. Customer data fuels insights, product/service development, personalized experiences and relevant go-to-market strategies. Many companies routinely share their customers’ data with their partners, which is a key component of

The Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0.The amount and types of data our economies

As a marketer, you may have run Ad campaigns while focusing on top-of-the-funnel audience data. Ad campaigns are usually split into top and bottom-funnel audience data – with the bottom funnel being used to retarget users who abandoned the cart

Enabling first-party data is the need of the hour. While organizations can connect and activate first-party data, this process can be exhausting and time-consuming. Problems with first-party data collection Though it comes from different

Customers expect brands to recognize them, know their interaction history, and anticipate their needs. Meanwhile, privacy regulations and the looming deprecation of third-party cookies have emphasized the need for a proprietary identity graph for most brands. The speed, variability, and

A report by Neilsen highlights that 64% of marketers say that social media is their most effective paid channel. Brands find success with social media, especially on platforms like TikTok and Instagram. The popularity of these channels and growing brand

The present demand concerning first-party data collection from the user perspective is for organizations to be transparent about managing data. While the GDPR and CCPA are very clear in their guidelines - it comprises of two major things.A. Giving people

A recent retail media advertising industry survey by IAB Europe was released on December 13th, 2022. The study revealed that retail media is one of the many fast-growing sectors within the digital advertising industry, and IAB Europe forecasts that the

Data privacy is a leading concern for businesses today, and with privacy laws expanding, regulatory compliance is set to make the situation complex for marketers. The legal team at 'Morrison Foerster - Privacy + Data Security,' provided consolidated feedback while forecasting trends

The phase-out of third-party cookies has deep implications on tracking and targeting in marketing. It requires a proactive shift in the way marketers approach Ad targeting. This also requires a revision in the tools and techniques used by marketers to