Opinions: 2023 Predictions for First-Party Data, Walled Gardens, and the Open Web
Customers expect brands to recognize them, know their interaction history, and anticipate their needs. Meanwhile, privacy regulations and the looming deprecation of third-party cookies have emphasized the need for a proprietary identity graph for most brands. The speed, variability, and
Why Marketers need to Focus on effective First-Party Strategies in 2023
A report by Neilsen highlights that 64% of marketers say that social media is their most effective paid channel. Brands find success with social media, especially on platforms like TikTok and Instagram. The popularity of these channels and growing brand
The Value of Compliance in First-Party Data
The present demand concerning first-party data collection from the user perspective is for organizations to be transparent about managing data. While the GDPR and CCPA are very clear in their guidelines - it comprises of two major things.A. Giving people
IAB Research Reveals More than 90% of Advertisers Partner with Retailers to Reach Consumers
A recent retail media advertising industry survey by IAB Europe was released on December 13th, 2022. The study revealed that retail media is one of the many fast-growing sectors within the digital advertising industry, and IAB Europe forecasts that the
The Legal Perspective: Data Security Predictions for 2023
Data privacy is a leading concern for businesses today, and with privacy laws expanding, regulatory compliance is set to make the situation complex for marketers. The legal team at 'Morrison Foerster - Privacy + Data Security,' provided consolidated feedback while forecasting trends
What Marketers Need To Prepare For In 2023?
The phase-out of third-party cookies has deep implications on tracking and targeting in marketing. It requires a proactive shift in the way marketers approach Ad targeting. This also requires a revision in the tools and techniques used by marketers to
Use First-Party Data to Improve ROAS
The ability to understand customers has always been paramount to running successful marketing campaigns. Personal Identifying Information (PII) data is any kind of data that can be used to identify someone – this could be in the form of their
88% say that first-party is more important to organizations than two years ago
Marketers today face fresh economic uncertainty, compounded by an urgency to find new ways to understand and reach their customers when privacy concerns loom. Brands require to understand what users want to see and users expect to have a personalized customer
Ad Targeting in a Cookieless Future
The phase-out of third-party cookies is here. Ad targeting and User tracking will not be easy to tap into. In a 2021 survey overseen by Boston Consulting Group, partnered with LinkedIn, concluded that 39% of marketers affirmed that data losses
What is Targeted Advertising?
Targeted advertising is a way in which marketers present consumers with Ads that reflect specific traits, interests, and behaviors. This is done by using customer data to segment audiences by factors such as demographics, shopping interests, browsing behavior, and by
