Use First-Party Data to Improve ROAS
The ability to understand customers has always been paramount to running successful marketing campaigns. Personal Identifying Information (PII) data is any kind of data that can be used to identify someone – this could be in the form of their
88% say that first-party is more important to organizations than two years ago
Marketers today face fresh economic uncertainty, compounded by an urgency to find new ways to understand and reach their customers when privacy concerns loom. Brands require to understand what users want to see and users expect to have a personalized customer
Ad Targeting in a Cookieless Future
The phase-out of third-party cookies is here. Ad targeting and User tracking will not be easy to tap into. In a 2021 survey overseen by Boston Consulting Group, partnered with LinkedIn, concluded that 39% of marketers affirmed that data losses
What is Targeted Advertising?
Targeted advertising is a way in which marketers present consumers with Ads that reflect specific traits, interests, and behaviors. This is done by using customer data to segment audiences by factors such as demographics, shopping interests, browsing behavior, and by
