Personalization, Segmentation In A First-Party Data Future
Creating a personalized customer experience is essential to improving retention rates. With the right tools and approach, you can effortlessly unite online and offline marketing efforts to create a personalized customer journey that is consistent across channels. Personalization has a major
The Daunting Task For Legal Teams To Adapt to Data-Driven Business Models in 2023
The new EU legislation will aim to facilitate data sharing, improve freedom of access to data and create European Data Spaces for sector-specific data. These changes will have a global impact, as anyone doing business in the EU will need
How Data-Driven Personalization Can Impact Business
The concept of personalization – dynamically tailoring content and experiences to the wants and needs of your customers – is nothing new, and has been considered an online retail imperative for years. And yet, a recent study showed that while
Priorities for Marketers in 2023
As marketing strategists, we aim to understand these circumstances and synthesize them into actions that drive better outcomes for our businesses and clients. The following resolutions will improve performance and keep us ahead of the curve. Understand Predictive Customer Lifetime Value
Data Privacy Vs. Data Security: Implications for Businesses in 2023
Data is one of the most valuable assets a company can possess. Customer data fuels insights, product/service development, personalized experiences and relevant go-to-market strategies. Many companies routinely share their customers’ data with their partners, which is a key component of
Strong First-Party Data Collection = Better Audience Profiles – ABG Reports
The Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0.The amount and types of data our economies
Use Custom Audience to scale your marketing effort
As a marketer, you may have run Ad campaigns while focusing on top-of-the-funnel audience data. Ad campaigns are usually split into top and bottom-funnel audience data – with the bottom funnel being used to retarget users who abandoned the cart
Challenges when Activating First-Party Data
Enabling first-party data is the need of the hour. While organizations can connect and activate first-party data, this process can be exhausting and time-consuming. Problems with first-party data collection Though it comes from different
