First Party Data Tag

The concept of personalization – dynamically tailoring content and experiences to the wants and needs of your customers – is nothing new, and has been considered an online retail imperative for years. And yet, a recent study showed that while

As marketing strategists, we aim to understand these circumstances and synthesize them into actions that drive better outcomes for our businesses and clients. The following resolutions will improve performance and keep us ahead of the curve. Understand Predictive Customer Lifetime Value

Data is one of the most valuable assets a company can possess. Customer data fuels insights, product/service development, personalized experiences and relevant go-to-market strategies. Many companies routinely share their customers’ data with their partners, which is a key component of

The Advertising Business Group (ABG) Research Committee and Ipsos have been studying the levels of data privacy awareness in the GCC and ways to enhance best practices in the era of Web 3.0.The amount and types of data our economies

As a marketer, you may have run Ad campaigns while focusing on top-of-the-funnel audience data. Ad campaigns are usually split into top and bottom-funnel audience data – with the bottom funnel being used to retarget users who abandoned the cart

Enabling first-party data is the need of the hour. While organizations can connect and activate first-party data, this process can be exhausting and time-consuming. Problems with first-party data collection Though it comes from different

Customers expect brands to recognize them, know their interaction history, and anticipate their needs. Meanwhile, privacy regulations and the looming deprecation of third-party cookies have emphasized the need for a proprietary identity graph for most brands. The speed, variability, and

A report by Neilsen highlights that 64% of marketers say that social media is their most effective paid channel. Brands find success with social media, especially on platforms like TikTok and Instagram. The popularity of these channels and growing brand

The present demand concerning first-party data collection from the user perspective is for organizations to be transparent about managing data. While the GDPR and CCPA are very clear in their guidelines - it comprises of two major things.A. Giving people

A recent retail media advertising industry survey by IAB Europe was released on December 13th, 2022. The study revealed that retail media is one of the many fast-growing sectors within the digital advertising industry, and IAB Europe forecasts that the