What is Data Governance?
Data governance is the process that ensures data is secure, private, accurate, available, and usable. It involves the actions people must take, the processes they must follow, and the technologies that support them. It can be described as a principled approach to managing data
What is Data Localization
Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it
What is Consent-driven Marketing?
Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it
Deciphering the dynamics of Server-side Tracking
If the COVID-19 pandemic has taught businesses the importance of having a strong online presence. Two years on, we have evolved from having dedicated websites to rising demand for comprehensive visitor tracking. Website traffic can offer compelling metrics for leaders
The Impact of Privacy Changes on Digital Marketing: A Fireside Chat by Datahash
The dramatic unfolding of regulation on data privacy, the deprecation of third-party cookies, and Google's plan to delay the release of Privacy Sandbox and the phase-out of third-party cookies to 2024 have left us with questions about the true value
What are Offline Conversions
Offline Conversions is an advanced platform capability built for those marketers and businesses who use their Ad platform to drive leads and track conversions that may take place offline. To explain further, if your Ad was seen on Facebook and
What are Marketing Pixels?
Have you ever been browsing around on an online shop looking for something like shoes only to then see ads for shoes on another platform like Facebook. That’s quite creepy. The question is, how does Facebook know that you were
