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Data governance is the process that ensures data is secure, private, accurate, available, and usable. It involves the actions people must take, the processes they must follow, and the technologies that support them. It can be described as a principled approach to managing data

Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it

Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it

If the COVID-19 pandemic has taught businesses the importance of having a strong online presence. Two years on, we have evolved from having dedicated websites to rising demand for comprehensive visitor tracking. Website traffic can offer compelling metrics for leaders

Offline Conversions is an advanced platform capability built for those marketers and businesses who use their Ad platform to drive leads and track conversions that may take place offline. To explain further, if your Ad was seen on Facebook and

Have you ever been browsing around on an online shop looking for something like shoes only to then see ads for shoes on another platform like Facebook. That’s quite creepy. The question is, how does Facebook know that you were

Data privacy can be referred to as the practice of handling data that is sensitive while keeping it in line with regulatory requirements. Every country has specific data privacy laws that regulate how companies collect, store and share customer data.

First-party data is created by the website a user visits. Generally speaking, it is the information about the company’s customers that’s collected directly from them. For example, if you visit BBC.com, the New Yorker, and Washington Post – all of

The growing reliance on data has required leading brands to take Data Privacy seriously. AdTech and MarTech companies – commonly referred to as controllers and processors within the EU’s GDPR are now required to have Data Protection by ‘Design and by Default’.