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Omnichannel marketing is the seamless integration of messaging; online and offline touchpoints as consumers move down the sales funnel, enabling a more impactful customer experience. This could include physical (stores) and digital channels (websites). John Bowden, Senior VP of Customer

2023 is a few weeks away, and we can already see ourselves planning for the new year. As the saying goes – ‘A rising tide lifts all boats.’ For the advertising industry, the tide is the growth of first-party data.

Ad blockers are softwares specifically developed to remove or prevent ads from being shown on a website. When online there are platforms that communicate back and forth (Data management platforms to demand-side platforms, ad exchanges, to supply-side platforms. This is

The European Union has introduced new privacy directives and laws to regulate the collection and sharing of personal data – ePrivacy directive and the General Data Protection Regulation (GDPR).  Recently, attention has turned to anti-competitive behavior in digital advertising and marketing industries.

With the consumer continuing to be at the center of activities, the European Union’s Digital Marketing Act (DMA) is a law that enables fair competition within the digital industry. The DMA aims to do this with the help of regulating the behavior

The European Union’s Digital Services Act (DSA) is a law that caters to the growth and competitiveness of businesses of any size while protecting consumers and their rights. It ensures complete transparency and protects users from illegal content while holding online platforms

Data governance is the process that ensures data is secure, private, accurate, available, and usable. It involves the actions people must take, the processes they must follow, and the technologies that support them. It can be described as a principled approach to managing data

Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it

Consent-based marketing is the practice of contacting consumers that have given their prior written consent to be contacted. The objective is to ensure that only ‘active’ or ‘interested’ prospects who have a genuine interest in hearing from you make it

If the COVID-19 pandemic has taught businesses the importance of having a strong online presence. Two years on, we have evolved from having dedicated websites to rising demand for comprehensive visitor tracking. Website traffic can offer compelling metrics for leaders