Snapchat Archives - Datahash https://www.datahash.com No-Code First Party Data Management Wed, 01 Nov 2023 13:08:13 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://www.datahash.com/wp-content/uploads/2022/03/datahash-favicon-100x100.png Snapchat Archives - Datahash https://www.datahash.com 32 32 Measuring the Offline Impact of your Snap campaigns https://www.datahash.com/blog-measuring-the-offline-impact-of-your-snap-campaigns/ Wed, 01 Nov 2023 13:06:47 +0000 https://www.datahash.com/?p=24113 The omnichannel world is here to stay, and it’s changing the way we shop! Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report – 59% of total retail sales in the US […]

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The omnichannel world is here to stay, and it’s changing the way we shop!

Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report – 59% of total retail sales in the US are now digitally influenced.

The post Measuring the Offline Impact of your Snap campaigns appeared first on Datahash.

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Future of Snap’s App campaigns after iOS 14.5 https://www.datahash.com/blog-future-of-snaps-app-campaigns-after-ios-14-5/ Wed, 01 Nov 2023 13:00:36 +0000 https://www.datahash.com/?p=24105 In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. Things took a turn in April 2021 when Apple’s iOS 14.5 update shook the foundation […]

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In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. 
Things took a turn in April 2021 when Apple’s iOS 14.5 update shook the foundation of this industry by mandating user consent for tracking, affecting the way marketeers historically optimised their App campaigns.

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Measuring the impact of Snap after 3rd Party Cookies https://www.datahash.com/blog-measuring-the-impact-of-snap-after-3rd-party-cookies/ Wed, 01 Nov 2023 12:12:28 +0000 https://www.datahash.com/?p=24097 The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work. A big factor for a while now has been ‘third-party cookies.’ They let us follow […]

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The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work.

A big factor for a while now has been ‘third-party cookies.’ They let us follow people online, understand what they do, while showing them Ads that are relevant to them.

Today, digital Ads are worth a huge $600 billion, and a whopping 83% of US advertisers use these cookies. But change is coming, data privacy has taken center-stage, and third-party cookies are going away.

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