The omnichannel world is here to stay, and it’s changing the way we shop!

Today the shopping journey is increasingly beginning online & ending in store. Acc. to a recent report – 59% of total retail sales in the US are now digitally influenced.

In-app advertising has been a game-changer in the world of Digital Marketing. A staggering industry worth USD 314.50 billion, expected to grow by 10% annually. 
Things took a turn in April 2021 when Apple’s iOS 14.5 update shook the foundation of this industry by mandating user consent for tracking, affecting the way marketeers historically optimised their App campaigns.

The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work.

A big factor for a while now has been ‘third-party cookies.’ They let us follow people online, understand what they do, while showing them Ads that are relevant to them.

Today, digital Ads are worth a huge $600 billion, and a whopping 83% of US advertisers use these cookies. But change is coming, data privacy has taken center-stage, and third-party cookies are going away.