How CMOs Can Deliver Value in a Post-Third-Party Cookie Era
Those in Chief Marketing roles are often given the responsibility to lead the way to revenue growth in 2023 despite stressors like inflation, supply chain constraints, and more. In any economically stressful situation, the first aspect to be tackled in
In Focus: Marketing Trends 2023
Marketers face scrutiny over their operations as the third-party demise takes a stronger foothold in the digital ecosystem. A study by Gartner reveals five trends that will catch-on in the next few years. By the year 2025, organizations that use AI
A Study: The Changing Landscape in Advertising and Media
Consumers are concerned about how their data is being used, and advertisers often don’t know what they are buying, where, and if their spending is impactful. This degraded consumer trust and lack of transparency in the digital world has led
Driving Customer Retention and Expansion in 2023
Consumers have high expectations when it comes to the quality of their experience and the level of personalization being provided by their favorite brands. They expect companies to deliver relevant content, offers, or messaging while respecting their privacy and upholding
Data Ethics – It’s Role & Importance for Every Marketer
Data ethics refers to the principles and standards that guide the responsible and ethical collection, use, storage, and sharing of data. With third-party cookies phased out – being ethically on the right side is crucial for any modern-day marketer. Marketers must
What is Offline Conversion Tracking
Today Online Conversions tend to be the main focus for most digital marketers. But one cannot discount the value Offline Conversions bring to any digital marketing strategy. Offline Conversions occur when a customer takes action outside the digital world –
Tracking the Right KPIs – Conversion Tracking
Conversion tracking is when a brand monitors the actions consumers take toward the completion of a business goal. These actions can include signing up for a newsletter, downloading a content offer, or adding an item to a cart. Conversion tracking
Benefits of Conversion Tracking
Maximizing your return on investment (ROI) Conversion tracking can reveal whether you are seeing an adequate return on investment (ROI), also known as return on ad spend (ROAS), for advertising campaigns. Allocating your budget Your ROI and ROAS can inform your budget structure. For
What is Conversion Tracking
Conversion tracking helps you understand how your customers engage with your business and take desirable actions, whether signing up for a newsletter or making a purchase. A Conversion is a customer action aligned with the goals of your marketing or
The role of the CMO, CTO & CIO in building a first-party data strategy
All three of these functions need to recognize that the value of direct engagements with the customers will increase. And that has implications from a marketing as well as technology perspective. Because ultimately, what advertisers need to think is, “how
