The world of advertising is undergoing a massive shift. Digital advertisements gave us the power to make Ads personal and assess how well they work.

A big factor for a while now has been ‘third-party cookies.’ They let us follow people online, understand what they do, while showing them Ads that are relevant to them.

Today, digital Ads are worth a huge $600 billion, and a whopping 83% of US advertisers use these cookies. But change is coming, data privacy has taken center-stage, and third-party cookies are going away.